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5+ Benefits of Digital Marketing For Your Business in 2020

Since the last decade, digital marketing has seen a huge boom and everyone is focusing on marketing their products through digital channels. No matter, whether you are a small business or a big one, digital marketing can really help your business to grow exponentially.
Benefits of Using Digital Marketing For Your Business

Benefits of Using Digital Marketing For Your Business
Due to its effectiveness, it would be a profitable approach to choose digital marketing for your business. There are several benefits that digital marketing has to offer. If you are wondering how digital marketing can help your business, then look no further and explore how digital marketing can be beneficial for your business.
How Digital Marketing is Beneficial For Small Businesses?
Whenever a small business gets started, its first objective is to get its first group of customers. For this, small businesses usually rely on traditional marketing channels like print ads, newspaper & magazine ads which may not work in today’s digitalized world.
According to Statista, An average person spends more than 136 minutes on social networking sites in a day. Since most of our customers are available online, then why not to target them online through digital media channels.
Most of the small businesses think that they don’t have enough resources to be competitive online. Many of them will stick only to traditional channels which isn’t the right approach. You can even start doing digital marketing within a small budget.

Importance of Digital Marketing For Your Business

In today’s competitive era, every business wants to be on top of their competitors and reach their potential customers with ease. This is where digital marketing can really make a difference. It’s a life fact that we live in a digital era where we can search for everything on the internet.
According to Adweek, Nearly 81% of consumers conduct online research before making an actual purchase. With so many people searching online for their products, it becomes important for your business to be online.
Digital Marketing Channels are one of the easiest ways to reach those potential customers quickly. The best part is that it’s much more effective and affordable than traditional marketing channels.
Advantages of Digital Marketing For Your Business
There are a lot of benefits you will get upon trying digital marketing for your business. Let’s have a look at some of the major advantages as follows:

1. No Entry Barrier

Most of the traditional marketing channels come with a huge price tag. TV advertisements, billboards, and newspapers ads aren’t cheaper and only large businesses can use these marketing channels.
On the other hand, digital marketing channels relatively cheaper than traditional marketing channels which you can use to implement digital marketing for your business.  All these channels come in scalable sizes like small, medium and large so that all kinds of businesses can reach their target audience.

2. Measurable and Real-time Results

The biggest drawback of traditional marketing channels is that they don’t offer an effective way to measure their results. There is no way to measure how many people saw your billboard and have purchased your product after watching your advertisement.
On the other hand, Digital marketing channels offer reliable and solid reports to measure your ad campaign results and you have tools like Google Analytics. All the reports are provided in real-time and you will start getting results as soon as you run your ad campaign.

3. Global Customer Reach

Digital marketing provides you with a huge customer reach. There are multiple online channels that you can use to advertise your products online. All these digital media platforms multiple targeting options to target your potential audience.
You can either target a regional audience or show your ads to the global audience. You can even target multiple regions using different ads and select the one which gives you the best reach and conversions.

4. Higher Return on Investment

Digital marketing can also help businesses to generate a better return on their marketing investment as compared to traditional marketing. You can plan your digital marketing strategy within your budget and reach thousands of potential customers within minutes.
A well planned digital marketing campaign can save up a lot of your money. This will also improve your business profitability. Improved profitability will allow you to expand your business across the borders.

5. 24/7 Marketing

Another biggest advantage of digital marketing is that it runs around the clock. That means your advertising campaigns will continue to run until you pause them. It doesn’t have any limitations like traditional marketing channels. Well, we also have a website that works for us 24/7.
In addition to this, you won’t need to do a lot of effort to change your ad campaigns or on your website. You can change or adjust your ad campaigns or website within a few clicks.
6. Data Collection For Personalization
Digital marketing channels allow you to collect and record data of your targeted audience. Whenever a person will make a purchase through your ad campaign, his data will be captured. We can use this data to create and run personalized ads.
There are several other ways in which you can utilize the collected data. You can also use the data to retarget the people who visited your website but didn’t complete the purchase. The data will also give you information about the purchase behavior of your business customers.

7. Convenient and Quick

One of the biggest advantages of online marketing is the convenience it provides. The internet is accessible from all over the world. You can literally set up and manage your ad campaigns whenever and wherever you want. ‘
In addition, it also gives a convenient and comfortable shopping experience for your customers. As a result, it will increase your brand loyalty and your customers will love to purchase products from you.

8. Better Customer Relationship

Digital Marketing will also help your business to build better customer relationship. You can collect email addresses from your customers which you can use to target them further in the near future. You can utilize the same to send them coupons and offers.
Besides that, you can also use social media to keep your customers connected with your business. This way you can build trust among your targeted audience.
Conclusion
The key to staying relevant and attracting customers to a business is becoming difficult day by day. In today’s competitive environment, digital marketing is the only mechanism which can help your business to stand out. I hope the benefits of digital marketing shared above are enough for trying out digital marketing for your business.
If you find this article useful, do share it with others who are still looking for the same. Also, if you have any questions, let us know in the comment section below.

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50 Hot Selling Products You Can Import, Sell And Make Money In Nigeria

Have you been thinking about what items to import into Nigeria and make money either as a side hustle or a major business, this article is here to help you.

Nigeria has a population of about two hundred and six million. Now that’s a large number. Out of this number, the percentage of those in demand for different kinds of goods and services outperforms seventy per cent. As a person, all you need to do is to find the needs of those around you, and see how you can be able to deliver them with reliable solutions.

There are directly millions of products all over the world but you need to know what you can sell fast enough in an economy like Nigeria and some other country like Kenya, Ghana etc.

Survey the market and study the consumption trend, enquire from friends and family around you to find out what they use daily or what they can convince you that people use daily. Confirm this and move on to the next step of product sourcing.

Make Money In Nigeria

Below list are 50 items that you can import right now and start selling right away because the market is there and make money in Nigeria;

1 Apples: Literally, apples sell so fast; if you can get afford it, go for it

2. Memory cards: To save more of the important files.

3. Phone Screens: Until everyone is able to afford an unbreakable screen, this will continue selling

4. Earphones

5. Games (PS, Nintendo and their likes): A lot of People always unwind with games

6. Candles: Go for the ones with fragrance.

7. Printers: Is there an office without a printer, Maybe like 1 out of…

8. Air pods: For calls and Music

9. Camera: In this era of videos, you won’t be mistaken at all.

10. Hair Extension: Most ladies change hair every week

11. Solar lamps: Because Nigeria’s power is still epileptic.

12. Car trackers: People don’t want their cars stolen but if it gets stolen, they need to recover it fast.

13. Power banks: It can frustrating when your phone is about to go off, and no charging spot close by.

14. Scanner: Almost every office has a scanner, and they go bad. So they can buy from you.

15. Wristwatches: Can be used both to improve the appearance and also monitor time.

16. Phone Pouch: Ladies especially so much love fanciful phone pouches.

17. Ladies Shoes

18. Men Shoes

19. Kiddies Shoes

20. Bicycle for kid

21. Kiddies Toys

21. Kiddies Clothes

22. Bicycle for adults

23. Women Clothing

24 Books

25. Men clothing

26. CCTV Camera: very critical for security purposes

27. Ladies fashion bags.

28. Ladies’ purses

29. Jewelries

30. Men’s wallet

31. Motorcycle spare parts (for states that allow them)

32. Tricycle spare parts.

33. Generator spare parts.

34. Water closets.

35. Car batteries

36. SportsMakeup

37. Make up kits

38. Home Appliances

39. Medical eqLawnmowers. Lawn mowers

40. Vacuum cleaners

41. Projectors

42. Phone Panels.

43. Phone tools.

44. Laptops.

38. Wall Sockets

39. Electric bulbs.

40 Motor parts.

42. Rugs.

44. Computer accessories

45. Ladies Undies

46. Men undies

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7 Key Digital Marketing Skills Which Every Digital Marketer Should Acquire

The digital marketing industry is so vast and one of the rapidly changing industries in the online business world. In this rapidly changing online market, a digital marketer would need to acquire some digital marketing skills to keep growing and generate sales for their clients or online businesses.
Digital Marketing Skills

7 Key Digital Marketing Skills Which Every Digital Marketer Should Acquire
Unfortunately, not a lot of digital marketers have the right knowledge and approach to improve their digital marketing skills. But, Now, you don’t need to worry about this because we have made a list of some key digital marketing skills which every digital marketing should have.
Here is the list of 7 Essential Digital Marketing Traits Which You Should Acquire as a Digital Marketer:

7 Digital Marketing Skills You Should Acquire as a Digital Marketer

1. Search Engine Optimization Skills

Marketing primarily comes under two headings – organic and inorganic. Inorganic marketing includes SMM & PPC. It can provide instant results, whereas organic marketing takes time, but if its done properly it can give you better results than inorganic marketing.
Search Engine Marketing is a part of Inorganic marketing and a technique used to boost the rankings on keywords of a website. It can help a business to increase its online reach and visibility over the internet.
Many businesses have realized the importance of search engine marketing and they are looking to hire people with expertise in Search engine optimization. So, if you aren’t learning this skill, then you are keeping yourself behind the competition.
2. Social Media Marketing Skills
In today’s technological era, most of the people spend most of their time on Social media platforms. According to online statistics, an average person spends more than 4 hours on social sites like Facebook, Instagram, and Twitter in a single day.
As a digital marketer, you can use this advantage to find and target potential customers for your business. Many businesses use social media platforms to reach their targeted audience and you can also do the sameThere are various SMM techniques that you would have to learn and understand to build an effective marketing strategy.

3. Data Analysis

Data Analytics tools are used in the core process of digital marketing techniques. These tools establish the pillar on which the entire digital marketing industry relies. They provide digital marketers with the right information, they would require to make decisions to target the right customers.
Being a digital marketer, you should always have the right approach to analyze the available consumer data. You should be familiar with the proper data analysis techniques since it can help you to know the consumption pattern of your consumers.
Along with this, you should also need to be familiar with the filtering process which refers to eliminating incorrect or incomplete data. As a marketer, you should always keep your database updated with new information to avoid making ineffective decisions.
4. PPC Advertising Specialist
PPC stands for Pay Per Click in which an advertiser gets charged whenever someone clicks on one of his business ads. It is one of the most common forms of online advertising. Search engine like Google and Bing offer PPC services to several online businesses.
There are a lot of businesses having enough resources to increase their online reach, but they don’t know the right approach to use these resources properly to generate a good ROI on their investment.
You can learn and master the techniques of PPC advertising and it would be a great opportunity to consult those businesses for the same.

5. Copywriting & Content Creation Skills

Copywriting is the core of the entire digital marketing and will remain until the business world will remain. It is a crucial part of content marketing. It is all about connecting your customers with your brand and products.
As a digital marketer, you have to master of skill of writing relevant ad copy that conveys the right message to your audience. You must also be familiar with the techniques to find profitable and less competitive keywords.
Keyword optimization will help you to rank better on search engines. As a result, you will get traffic and traffic means more customers, sales and revenue.
6. Email Marketing Skills
No matter, how old, Email marketing is still one of the best ways to build a strong customer relationship with you. It has been regarded as one of the best digital marketing skills that a digital marketer can acquire.
To build an effective email marketing strategy, you must be familiar with the right tools and strategies. There are several email marketing tools available in the market. Some of the popular email marketing tools are Litmus and MailChimp.
These tools will also provide you with some additional metrics like CTR, email open rate, etc. that would be helpful for formulating future marketing strategies.

7. Basic Designing Skills

According to studies, Most of Advertising campaigns performs better when it is accompanied by great visuals and images. As a digital marketer, you must have to acquire the skill of designing engaging visuals and images.
In the world of marketing, it can’t be all about text. You will also require some visuals that convey the right message to your potential customers. It doesn’t mean you have to be photoshop rockstar, but it can help you to make some quick changes when your designer isn’t available.
Having knowledge about some basic designing principles also makes it easier for you to show the right message and content to your customers.
Conclusion
That’s it! These were some of the common digital marketing skills which every digital marketer should acquire. If you can learn these digital marketing skills, then there’s no limit to how much you can grow mentally and financially.
Digital marketing is the only business industry whose principles can be used both for growing as an entrepreneur and employee. So, what are you waiting for? Go out, acquire digital marketing skills and your life will be completely changed.
If you found anything useful, then do share this post with your friends, family, and relatives.

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10 Free Digital Marketing Tools Which Every Marketer Should Have

In today’s competitive era of Digital Marketing, it has become a challenging task to get our website on the top. If you find it hard to get your website on top of your competitors, then there are some free digital marketing tools which can help you to overcome the competition.
Free Digital Marketing Tools

9+ Free Digital Marketing Tools Which Every Marketer Should Have
Some of these tools offer basic features on a free account, whereas you can use the other ones free forever. So, let’s have a look at those free digital marketing tools which you can use to rank your website on the internet.

10 Best Free Digital Marketing Tools You Can Use to Rank Your Website

1. Keyword Planner

Best Tool For Keyword Research
Keyword Planner is a free tool that you can use to find less competitive keywords for your website. It was officially designed for Adwords, but later on, marketers started using it for SEO purposes too. You can look for any keyword using this powerful tool.
It shows the estimated monthly search results and competition of the keywords. You can use it for finding fruitful keywords which can generate loads of traffic for your website.

2. Google Analytics

To Get Website Insights

Google Analytics is another best tool allowing you to track user activity on your website. It can deliver useful data like page views, traffic reports, user time duration and much more. You can use all this information to develop and improve your digital marketing strategy.
The best part is that it also shows you the sources of traffic that comes to your website. You can use this data to discover the most effective traffic sources. By doing so, you can develop strategies to get the most out of the engagement sources.

3. MailChimp

For Email Marketing

MailChimp is another free digital marketing tool (Email Marketing) allowing you to send more than 12000 emails a month for free. You can send different emails to your site users and track all of them in real-time. It comes along with a list of built-in email templates.
You can use these free email templates to design your emails and send them to your users. If you need more features, then you can also subscribe to their premium plans.

4. BuzzSumo

For Finding Buzzing Content

If you find it hard to discover trending topics, then BuzzSumo (Content Marketing)is the only platform you need to have. It allows you to search for any given keyword and then find the popular content ranking on it. Along with websites, it also allows you to scan for the content popular on social media.
It records the number of likes, comments, and shares that an article has got. You can use this data to know what subject matter is bringing in results and discover content ideas for your website.

5. HootSuite

For Scheduling Your Social Media Posts

HootSuite is one of the free digital marketing tools that you can use to boost your social media presence. Various organizations have used this tool to grow their social accounts and you can do the same using it.
If you don’t have time and find it hard to post content on your social media accounts, then Hootsuite can help you to schedule the same.

6. Tableau Public

For Creating Data Visualizations

Tableau is a powerful and simplest way to create amazing graphics and data visualizations online for free. If your content requires feature-rich graphics and visuals, then you can use Tableau Public account to do the same.
All you have to do is just plug in your data and it will automatically generate visual data representations for the same.

7. Open Site Explorer

For Analysing Your Competitors

Open Site Explorer (Moz) is one of the free digital marketing tools which you can use to discover your competitors and their strategies. It allows you to scan for backlinks and social signals that a website has got.
By analyzing your competitor backlinks, you can make quality backlinks better than your competitors to outrank your competitors.

8. DigitalImpact

For Finding Free Stock Photos

DigitalImpact is one of the best platforms for finding free stock photos online. You can use this platform to get stock photos for your content. All you have to do is search for a given keyword and it will display a list of stock photos related to the keyword.
Adding images to your content can make your content look awesome and SEO Optimized at the same time. So, if you are a marketer looking for some cool photos in the budget, then you can opt for the DigitalImpat platform to find stock photos for your content.

9. Peek

For User Testing

Peek is a powerful digital marketing tool that you can use to look for user activity on your website. It can generate some useful insights which can help you to develop a powerful digital strategy. By knowing about users’ activity on your website, you can make considerable changes to your website.
The peek platform sends a random user to your website and they record themselves while doing the same. This activity can help you to get enough data to decide whether your website is user-friendly.

10. SideKick

Monitor Your Sent Emails

If you have ever wanted to know whether someone opened your email or not, then you can use SideKick to discover how many times a person opens your emails. This data can be helpful to send emails again to those people who hadn’t opened your emails sent to them.
The best part is that it pings and immediately notifies you whenever someone opens your email. You can use this tool to develop and improve your email marketing strategy.

11. Prepostseo

To Increase Online Growth

Prepostseo is ranked among the top Online SEO tools services providers. Every marketer should use their tools to increase online growth. They provide tools like plagiarism checker, reverse image search, online paraphraser, and domain authority checker etc. You can use these tools free to increase your market growth as well as your social media presence.

Final Words

That’s it! These were the best and free digital marketing tools which every marketer should definitely use. Each one of these tools can save a lot of your time as well as money. You can use all of these tools to improve your marketing skills.
I hope these tools will help you to develop a sound strategy for your business. If you found this article useful, don’t forget to share it with others. Also, if you need further assistance, then let us know in the comment section below.

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