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9+ Proven Digital Marketing Tactics to Grow Your Startup Business

In today’s competitive era, it’s becoming difficult for startups to survive and gain the attention of their potential customers. As a result, Having a viable marketing strategy becomes important to adopt in order to survive in this changing market and grow your startup business.
Digital Marketing Tactics to Grow Your Startup Business
If you own a startup and want to scale it further, then here we have got a list of some proven digital marketing tactics that can help you to grow your startup business. Let’s have a look at those tactics as follows:
10 Digital Marketing Tactics to Grow Your Startup Business Faster

1. Build and Maintain a Responsive Business Website

Having a mobile responsive online portal makes it easier for your customers to access your business and products. Make sure it loads within seconds and keep it so simple that everyone finds it easier to use.
Responsive Business Website
You should also add some useful content related to your services or product on your website to give your customers a stimulus to come back again. You can also add some call to action phrases and buttons to insist on people to take actions on your website.
2. Create Social Media Business Profiles
According to recent studies, an average individual spends more than 3 hours on social media platforms in a day.  As a result, it would be a better approach to find customers where your potential customers most of the time.
Social Media Business Profile

Social Media Business Profile
Creating a social media profile provides you with the opportunity to stay connected with your potential customers. You can create your business profiles based on the demographics of your potential customers.

3. Utilize SEO Tactics to Gain Rankings on Search Engines

SEO stands for search engine optimization, in which a business optimize its website to rank better on search engines. You can implement various SEO tactics to be on top of SERP results. It is one of the best and effective way of online marketing.
Gain Rankings on Search Engines

SEO Tactics to Gain Rankings on Search Engines
According to InternetLiveStats, Google receives more than 3.5 billion keyword searches in a day and this number is growing at the rate of 10% every year. Since Google loves quality content, you can create quality content and SEO optimize it to rank better on Google. For SEO work of your website, you can Hire an SEO Expert in your location or as a freelancer.

4. Put Up Some Content to Engage Your Audience

When everything is set up, you can also put up some content on your website to engage your customers. You can add some blog posts regarding the subject to which your audience can relate and wants to see.
Content to Engage Your Audience

Some Content to Engage Your Audience
According to Forrester, an average individual consumes 11.4 percent content before making an actual purchase. Most of the B2B companies consider content as trustworthy while evaluating company offerings, as per DemandGenReport.
5. Create Listings on Free Business Listing Websites
There are hundreds of free business listing websites available on the internet. You can find and use some quality free business listing sites online to list your startup business there. It can help you to increase your online presence for free.
Free Business Listing Websites

Create Listings on Free Business Listing Websites.
Many individuals consider these business listing trustworthy while evaluating the offerings provided by a startup business. It is also one of the best ways to generate some traffic to your startup business website.

6. Create Your Business Profile on Online Review Platforms

You can create your business profile on review platforms so that people can add reviews about your business there. You can also encourage your customers to write a review about your business on these online review platforms.
Create Your Business Profile on Online Review Platforms

Create Your Business Profile on Online Review Platforms
According to Studies, nearly about 72% of consumers read online reviews before making a purchase online. So, make sure to maintain a rating of more than four stars and try to respond if you see any negative comment on your listing.
7. Utilize Video Marketing to Grow Your Startup Business
Videos are one of the best ways to communicate your message to your target audience. Along with the changing content consumption behavior, people are more active video platforms like YouTube. You can create video ads and advertise them on YouTube.
Video Marketing

Utilize Video Marketing to Grow Your Startup Business
Along with this, you can also create tutorial videos which guide your customers about your products and services. Video Ads have a 23% higher click-through rate than an average display and text advertisement, as per Google.

8. Gain Exposure on Social Media Using SMM

Many social media platforms give an opportunity to various businesses to advertise their products on their platform. You can also utilize the same to grow your startup business. You can boost your posts to gain broader exposure and reach a larger audience.
Exposure on Social Media Using SMM

Gain Exposure on Social Media Using SMM
There are various social media marketing tools which you can use to generate and boost your sales. The best part is that it is a cost-effective approach and provides better results than traditional marketing.
9. Utilize Google Ads to Drive Customers to Your Website
If you finding it hard to stay on top of SERP results, then you can gain instant rankings using Google Ads. It allows you to place bids for the keywords you want to rank for and shows your website whenever someone searches for that keyword.
Google Ads

Utilize Google Ads to Drive Customers to Your Website
Many businesses find it as a lucrative marketing tool and spend most of their marketing budget on Google ads since it generates a strong ROI. It also allows you to target those website visitors who didn’t take any action.

10. Utilize Email Marketing to Nurture Your Leads

You can use email marketing techniques to connect and nurture your existing customer base. You can send them some offers and free coupons to encourage them to make a purchase on your website.
Email Marketing

Utilize Email Marketing to Nurture Your Leads
Many businesses use email marketing as a retargeting tool to increase their sales. You can also implement the same and make a viable email marketing strategy to grow your startup business and sales.
Well, these were the best 10 digital marketing tactics which show how you can grow your startup with Digital Marketing. You can test and implement them to see which one works best for you. I hope these tactics will help you to accomplish your objectives.
Feel free to share this post with your friends, family, and relatives to let them know about these amazing digital marketing tactics. If you have any doubts or you think we missed anything, then leave a comment in the comment section below. If you are looking for SEO Company In USA then visit:-

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50 Hot Selling Products You Can Import, Sell And Make Money In Nigeria

Have you been thinking about what items to import into Nigeria and make money either as a side hustle or a major business, this article is here to help you.

Nigeria has a population of about two hundred and six million. Now that’s a large number. Out of this number, the percentage of those in demand for different kinds of goods and services outperforms seventy per cent. As a person, all you need to do is to find the needs of those around you, and see how you can be able to deliver them with reliable solutions.

There are directly millions of products all over the world but you need to know what you can sell fast enough in an economy like Nigeria and some other country like Kenya, Ghana etc.

Survey the market and study the consumption trend, enquire from friends and family around you to find out what they use daily or what they can convince you that people use daily. Confirm this and move on to the next step of product sourcing.

Make Money In Nigeria

Below list are 50 items that you can import right now and start selling right away because the market is there and make money in Nigeria;

1 Apples: Literally, apples sell so fast; if you can get afford it, go for it

2. Memory cards: To save more of the important files.

3. Phone Screens: Until everyone is able to afford an unbreakable screen, this will continue selling

4. Earphones

5. Games (PS, Nintendo and their likes): A lot of People always unwind with games

6. Candles: Go for the ones with fragrance.

7. Printers: Is there an office without a printer, Maybe like 1 out of…

8. Air pods: For calls and Music

9. Camera: In this era of videos, you won’t be mistaken at all.

10. Hair Extension: Most ladies change hair every week

11. Solar lamps: Because Nigeria’s power is still epileptic.

12. Car trackers: People don’t want their cars stolen but if it gets stolen, they need to recover it fast.

13. Power banks: It can frustrating when your phone is about to go off, and no charging spot close by.

14. Scanner: Almost every office has a scanner, and they go bad. So they can buy from you.

15. Wristwatches: Can be used both to improve the appearance and also monitor time.

16. Phone Pouch: Ladies especially so much love fanciful phone pouches.

17. Ladies Shoes

18. Men Shoes

19. Kiddies Shoes

20. Bicycle for kid

21. Kiddies Toys

21. Kiddies Clothes

22. Bicycle for adults

23. Women Clothing

24 Books

25. Men clothing

26. CCTV Camera: very critical for security purposes

27. Ladies fashion bags.

28. Ladies’ purses

29. Jewelries

30. Men’s wallet

31. Motorcycle spare parts (for states that allow them)

32. Tricycle spare parts.

33. Generator spare parts.

34. Water closets.

35. Car batteries

36. SportsMakeup

37. Make up kits

38. Home Appliances

39. Medical eqLawnmowers. Lawn mowers

40. Vacuum cleaners

41. Projectors

42. Phone Panels.

43. Phone tools.

44. Laptops.

38. Wall Sockets

39. Electric bulbs.

40 Motor parts.

42. Rugs.

44. Computer accessories

45. Ladies Undies

46. Men undies

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7 Key Digital Marketing Skills Which Every Digital Marketer Should Acquire

The digital marketing industry is so vast and one of the rapidly changing industries in the online business world. In this rapidly changing online market, a digital marketer would need to acquire some digital marketing skills to keep growing and generate sales for their clients or online businesses.
Digital Marketing Skills

7 Key Digital Marketing Skills Which Every Digital Marketer Should Acquire
Unfortunately, not a lot of digital marketers have the right knowledge and approach to improve their digital marketing skills. But, Now, you don’t need to worry about this because we have made a list of some key digital marketing skills which every digital marketing should have.
Here is the list of 7 Essential Digital Marketing Traits Which You Should Acquire as a Digital Marketer:

7 Digital Marketing Skills You Should Acquire as a Digital Marketer

1. Search Engine Optimization Skills

Marketing primarily comes under two headings – organic and inorganic. Inorganic marketing includes SMM & PPC. It can provide instant results, whereas organic marketing takes time, but if its done properly it can give you better results than inorganic marketing.
Search Engine Marketing is a part of Inorganic marketing and a technique used to boost the rankings on keywords of a website. It can help a business to increase its online reach and visibility over the internet.
Many businesses have realized the importance of search engine marketing and they are looking to hire people with expertise in Search engine optimization. So, if you aren’t learning this skill, then you are keeping yourself behind the competition.
2. Social Media Marketing Skills
In today’s technological era, most of the people spend most of their time on Social media platforms. According to online statistics, an average person spends more than 4 hours on social sites like Facebook, Instagram, and Twitter in a single day.
As a digital marketer, you can use this advantage to find and target potential customers for your business. Many businesses use social media platforms to reach their targeted audience and you can also do the sameThere are various SMM techniques that you would have to learn and understand to build an effective marketing strategy.

3. Data Analysis

Data Analytics tools are used in the core process of digital marketing techniques. These tools establish the pillar on which the entire digital marketing industry relies. They provide digital marketers with the right information, they would require to make decisions to target the right customers.
Being a digital marketer, you should always have the right approach to analyze the available consumer data. You should be familiar with the proper data analysis techniques since it can help you to know the consumption pattern of your consumers.
Along with this, you should also need to be familiar with the filtering process which refers to eliminating incorrect or incomplete data. As a marketer, you should always keep your database updated with new information to avoid making ineffective decisions.
4. PPC Advertising Specialist
PPC stands for Pay Per Click in which an advertiser gets charged whenever someone clicks on one of his business ads. It is one of the most common forms of online advertising. Search engine like Google and Bing offer PPC services to several online businesses.
There are a lot of businesses having enough resources to increase their online reach, but they don’t know the right approach to use these resources properly to generate a good ROI on their investment.
You can learn and master the techniques of PPC advertising and it would be a great opportunity to consult those businesses for the same.

5. Copywriting & Content Creation Skills

Copywriting is the core of the entire digital marketing and will remain until the business world will remain. It is a crucial part of content marketing. It is all about connecting your customers with your brand and products.
As a digital marketer, you have to master of skill of writing relevant ad copy that conveys the right message to your audience. You must also be familiar with the techniques to find profitable and less competitive keywords.
Keyword optimization will help you to rank better on search engines. As a result, you will get traffic and traffic means more customers, sales and revenue.
6. Email Marketing Skills
No matter, how old, Email marketing is still one of the best ways to build a strong customer relationship with you. It has been regarded as one of the best digital marketing skills that a digital marketer can acquire.
To build an effective email marketing strategy, you must be familiar with the right tools and strategies. There are several email marketing tools available in the market. Some of the popular email marketing tools are Litmus and MailChimp.
These tools will also provide you with some additional metrics like CTR, email open rate, etc. that would be helpful for formulating future marketing strategies.

7. Basic Designing Skills

According to studies, Most of Advertising campaigns performs better when it is accompanied by great visuals and images. As a digital marketer, you must have to acquire the skill of designing engaging visuals and images.
In the world of marketing, it can’t be all about text. You will also require some visuals that convey the right message to your potential customers. It doesn’t mean you have to be photoshop rockstar, but it can help you to make some quick changes when your designer isn’t available.
Having knowledge about some basic designing principles also makes it easier for you to show the right message and content to your customers.
That’s it! These were some of the common digital marketing skills which every digital marketer should acquire. If you can learn these digital marketing skills, then there’s no limit to how much you can grow mentally and financially.
Digital marketing is the only business industry whose principles can be used both for growing as an entrepreneur and employee. So, what are you waiting for? Go out, acquire digital marketing skills and your life will be completely changed.
If you found anything useful, then do share this post with your friends, family, and relatives.

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10 Free Digital Marketing Tools Which Every Marketer Should Have

In today’s competitive era of Digital Marketing, it has become a challenging task to get our website on the top. If you find it hard to get your website on top of your competitors, then there are some free digital marketing tools which can help you to overcome the competition.
Free Digital Marketing Tools

9+ Free Digital Marketing Tools Which Every Marketer Should Have
Some of these tools offer basic features on a free account, whereas you can use the other ones free forever. So, let’s have a look at those free digital marketing tools which you can use to rank your website on the internet.

10 Best Free Digital Marketing Tools You Can Use to Rank Your Website

1. Keyword Planner

Best Tool For Keyword Research
Keyword Planner is a free tool that you can use to find less competitive keywords for your website. It was officially designed for Adwords, but later on, marketers started using it for SEO purposes too. You can look for any keyword using this powerful tool.
It shows the estimated monthly search results and competition of the keywords. You can use it for finding fruitful keywords which can generate loads of traffic for your website.

2. Google Analytics

To Get Website Insights

Google Analytics is another best tool allowing you to track user activity on your website. It can deliver useful data like page views, traffic reports, user time duration and much more. You can use all this information to develop and improve your digital marketing strategy.
The best part is that it also shows you the sources of traffic that comes to your website. You can use this data to discover the most effective traffic sources. By doing so, you can develop strategies to get the most out of the engagement sources.

3. MailChimp

For Email Marketing

MailChimp is another free digital marketing tool (Email Marketing) allowing you to send more than 12000 emails a month for free. You can send different emails to your site users and track all of them in real-time. It comes along with a list of built-in email templates.
You can use these free email templates to design your emails and send them to your users. If you need more features, then you can also subscribe to their premium plans.

4. BuzzSumo

For Finding Buzzing Content

If you find it hard to discover trending topics, then BuzzSumo (Content Marketing)is the only platform you need to have. It allows you to search for any given keyword and then find the popular content ranking on it. Along with websites, it also allows you to scan for the content popular on social media.
It records the number of likes, comments, and shares that an article has got. You can use this data to know what subject matter is bringing in results and discover content ideas for your website.

5. HootSuite

For Scheduling Your Social Media Posts

HootSuite is one of the free digital marketing tools that you can use to boost your social media presence. Various organizations have used this tool to grow their social accounts and you can do the same using it.
If you don’t have time and find it hard to post content on your social media accounts, then Hootsuite can help you to schedule the same.

6. Tableau Public

For Creating Data Visualizations

Tableau is a powerful and simplest way to create amazing graphics and data visualizations online for free. If your content requires feature-rich graphics and visuals, then you can use Tableau Public account to do the same.
All you have to do is just plug in your data and it will automatically generate visual data representations for the same.

7. Open Site Explorer

For Analysing Your Competitors

Open Site Explorer (Moz) is one of the free digital marketing tools which you can use to discover your competitors and their strategies. It allows you to scan for backlinks and social signals that a website has got.
By analyzing your competitor backlinks, you can make quality backlinks better than your competitors to outrank your competitors.

8. DigitalImpact

For Finding Free Stock Photos

DigitalImpact is one of the best platforms for finding free stock photos online. You can use this platform to get stock photos for your content. All you have to do is search for a given keyword and it will display a list of stock photos related to the keyword.
Adding images to your content can make your content look awesome and SEO Optimized at the same time. So, if you are a marketer looking for some cool photos in the budget, then you can opt for the DigitalImpat platform to find stock photos for your content.

9. Peek

For User Testing

Peek is a powerful digital marketing tool that you can use to look for user activity on your website. It can generate some useful insights which can help you to develop a powerful digital strategy. By knowing about users’ activity on your website, you can make considerable changes to your website.
The peek platform sends a random user to your website and they record themselves while doing the same. This activity can help you to get enough data to decide whether your website is user-friendly.

10. SideKick

Monitor Your Sent Emails

If you have ever wanted to know whether someone opened your email or not, then you can use SideKick to discover how many times a person opens your emails. This data can be helpful to send emails again to those people who hadn’t opened your emails sent to them.
The best part is that it pings and immediately notifies you whenever someone opens your email. You can use this tool to develop and improve your email marketing strategy.

11. Prepostseo

To Increase Online Growth

Prepostseo is ranked among the top Online SEO tools services providers. Every marketer should use their tools to increase online growth. They provide tools like plagiarism checker, reverse image search, online paraphraser, and domain authority checker etc. You can use these tools free to increase your market growth as well as your social media presence.

Final Words

That’s it! These were the best and free digital marketing tools which every marketer should definitely use. Each one of these tools can save a lot of your time as well as money. You can use all of these tools to improve your marketing skills.
I hope these tools will help you to develop a sound strategy for your business. If you found this article useful, don’t forget to share it with others. Also, if you need further assistance, then let us know in the comment section below.

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