Fashionomics Africa is an initiative of the African Development Bank that aims at increasing Africa’s participation in the global textile, apparel, and accessories value chains. The objective is to support the growth of micro-small and medium-sized enterprises that dominate this industry, equipping them with the necessary business skills, financial acumen, access to markets, market intelligence, and financing opportunities to scale up their businesses in an increasingly digitalized economy.
The initiative is launching the Fashionomics Africa incubator and accelerator programs to build sustainable business models and access financing opportunities. The curriculum and content will be structured in separated incubator and accelerator programs, focused on improving the marketability of early stage (incubator) and growth-oriented start-ups (accelerator) to financiers through an emphasis on strengthening business and financial models, investment readiness, branding, marketing, digitization, sustainability and circular economy actions applied to the industry, and outlining preparations for the capital raising process through detailed coursework on entrepreneurial finance.